With Onam celebrations approaching, Kerala’s flower market is witnessing a strong seasonal revival, as traders prepare for a surge in demand from households, schools, colleges, government offices and private institutions.
Flower arrivals from neighbouring Tamil Nadu and Karnataka have already increased, giving markets a vibrant festive look. Despite prices being higher than last year, traders remain optimistic that demand will stay strong as the traditional pookkalam continues to be an essential part of Onam celebrations.
Different varieties are reaching Kerala from major flower-growing regions. Jasmine and mullappoo are arriving from Tenkasi, while chrysanthemums and vadamalli are being sourced from Thovalai. Roses and several other varieties are coming in from Bengaluru.
Prices Rise Ahead of Peak Season
Current market prices indicate a significant increase as the festival season gathers momentum. Chrysanthemums are selling at around ₹350 per kg, vadamalli at approximately ₹400 per kg and jasmine at nearly ₹800 per kg.
Traders expect prices to climb further as Thiruvonam approaches, when demand typically reaches its seasonal peak. The exact pricing trend for the main Onam days is yet to emerge, with market conditions expected to become clearer from Atham onwards.
For flower traders, the expected increase in institutional and community celebrations is a major source of optimism. Schools and colleges are also expected to contribute significantly to demand as students prepare for Onam programmes and pookkalam competitions.
Changing Consumer Habits Create New Opportunities
The Onam flower trade is also benefiting from changing consumer preferences. While traditional flower gathering from home surroundings was once common, many families and institutions now prefer purchasing flowers directly from markets or opting for ready-to-use flower arrangements.
This shift has created opportunities for organised flower vendors and sellers offering pre-packed combinations designed specifically for pookkalam decoration.
With preparations already underway across Kerala, traders are expecting the market to remain active throughout the festive season.
Festive Demand Supports the Market
Kerala’s dependence on flowers sourced from neighbouring states remains a defining feature of the Onam flower trade. Transportation costs, tolls and other logistical expenses add to the final retail price, but the strong seasonal demand continues to support the business.
For traders, the combination of rising demand, institutional celebrations and changing buying habits offers a positive outlook for the festive flower economy.
As Atham marks the beginning of the traditional Onam countdown, the flower market is expected to gain further momentum. Despite higher prices, the enduring popularity of pookkalam ensures that flowers will remain one of the key products driving seasonal trade in Kerala.
