Malabar Gold & Diamonds has strengthened its brand portfolio by appointing former Indian cricket captain MS Dhoni as its new global brand ambassador. The partnership is expected to enhance the jewellery retailer’s visibility across domestic and international markets while reinforcing its position as one of the world’s leading jewellery brands.
As part of the collaboration, Dhoni will feature in an integrated marketing campaign spanning television, print, digital platforms, social media, and radio. The campaign will also be rolled out across Malabar Gold & Diamonds’ global retail network of more than 450 showrooms, helping the company connect with a wider customer base.
According to the company, the partnership reflects its focus on promoting a jewellery-buying experience built on trust, transparency, quality, and responsible business practices. By associating with one of India’s most respected sporting icons, the brand aims to strengthen customer confidence while appealing to both existing and new generations of consumers.
The announcement comes at a significant time for the Kerala-headquartered jewellery group. Recently, the Competition Commission of India (CCI) approved the proposed merger of 51 companies within the Malabar Group into its flagship entity, Malabar Gold & Diamonds Limited. The restructuring is expected to simplify the group’s corporate framework, improve operational efficiency, and support its long-term expansion strategy.
With a stronger corporate structure and the addition of MS Dhoni as its global brand ambassador, Malabar Gold & Diamonds is positioning itself for its next phase of growth in the highly competitive global jewellery market.
