“‘Like booking a taxi, you can also call coconut lifters online in Kerala.’
A video shared by Mahindra & Mahindra Chairman Anand Mahindra on social media has become a huge trend. He shared the video on X in which a trained, uniformed worker arrives at a house with a coconut lifter. ”The only achievements in the IT sector are usually said to be the growth achieved by India in the digital arena. Our traditional jobs are also becoming digital. Here is an example,” said Anand Mahindra.
The coconut worker in the video is from Chhattisgarh. Anand Mahindra said that the growing employment patterns of migrant workers with digital empowerment will also boost the economy.
https://x.com/i/status/2039531306929778695
Monthly salary: Rs. 70,000
The video features an employee of a company called ‘Hello Narial’. The services of ‘Hello Narial’, which has been operating in Thiruvananthapuram for 15 years, can be booked through the website and over the phone. The service is available in Thiruvananthapuram, Kollam, Malappuram, Kannur and Kasaragod districts. The fee to climb a coconut tree is Rs. 60. There are more than 150 workers. Most of them are workers from other states.”
Managing Director Mohandas told that their salaries range from Rs 30,000 to Rs 70,000 per month, as per the report of Malayala Manorama. More than 1.25 lakh people use the company’s services. Workers from other states were assigned to the job after proper training. Mohandas, who is also a retired soldier, said that such a service was started to solve the problem of not finding people to plant coconuts.
